Okay, so I like the idea. The concept is good.
But I don't like that they are forcing me to put my full real name out there for all the world. I like my privacy. I share what I want, with who I want. I prefer to be known by my initial. It's not a crime. I don't share my location, I don't share my workplace. I'm trying to protect myself, and my identity. I'm trying to avoid crazy cyber-stalker types. I should be allowed to do that. I don't necessarily want any person who knows my name to be able to find me online. If I want them to find me, I'll let them know how. This should be my right.
Google people are you listening? I should be allowed to share only the information I want online. You shouldn't be able to force me to allow everyone to see my whole name. If you want to know my full name fine. But I should be able to be present on my blog, and on my google+ page with just a common, comfortable nickname.